Natural SmartColor Protecting Shampoo | Vegan, Non-Toxic, Clean Hair Care

This ultra-protective, anti-fade shampoo is designed for color-treated hair, keeping the color vibrant and impurities at bay. Its breakthrough formula is sulfate-free and color-preserving, gently cleansing the hair. Targeted amino acids strengthen and protect the hair from the damaging effects of dyes and other color treatments, resulting in healthy, shiny, and vibrant locks. It's a smart investment for your color and your wallet.

WHAT IT IS: Protect Your Color Investment with This Breakthrough Eco-Luxe Shampoo.

WHAT IT DOES: SmartColor Gently Cleanses and Nourishes Color-Treated Hair, while Targeted Amino Acids Increase Hair Strength to Protect Hair from the Rigors of the Color Process.

WHY WE LOVE IT: Experience Supreme Color Retention, Improved Hair Health, and Brilliant Shine with the Soft Scent of Grapefruit and Luscious Floral Undertones.

BETTER TOGETHER: Optimize Color Retention and Health by Pairing with: SmartColor Conditioner and SmartStart Leave-In Conditioner.

CLEAN QUALITY: Sulfate-Free, Paraben-Free, Phthalate-Free, Propylene Glycol-Free, Silicone-Free, Gluten-Free, Free of Synthetic Fragrance, GMO-Free, Cruelty-Free, and Vegan.

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